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Vista, California (March 6, 2009) – Directed Electronics, a business unit of DEI Holdings, Inc., is pleased to announce the immediate availability of value-priced Orion® Car Audio Cobalt®-series amps and subs at authorized Orion retailers worldwide.
2009 marks the 25th anniversary of the Orion brand, and Directed has marked the occasion with a top-to-bottom re-launch of the line, including the return of Cobalt, Orion’s best-selling entry-level series.
Orion Cobalt has earned a bulletproof reputation in the industry for its rugged performance and unbeatable value. According to Chris Fierek, Marketing Manager for Directed Electronics, “The Cobalt series is back with the classic Orion logo, and it may be the best entry-level audio line ever, with affordable pricing designed to introduce younger customers to Orion’s championship legacy. Orion’s Silver Anniversary is all about returning to the glory days of the brand, and Cobalt has Hardcore Attitude™ to spare. The word on the street is, Cobalt doesn’t break and it doesn’t come back.”
Cobalt subwoofers range in price from just $79 to $129, and Cobalt amplifiers from $129 to $269 (MSRP). For more information about Orion and a store locator, please visit www.orioncaraudio.com
About Directed Electronics
Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company’s primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com
[Source: Directed Electronics] |