| Do consumer events still work? Do Car Shows still work? |
| Written by Michael G |
| Tuesday, 07 July 2009 11:35 |
 If you ask Becker Assad of Crazy Stereo in Fountain Valley, California – a city located in the heart of Orange County, the answer to both questions is a resounding yes! “I first wanted to do a Tent Sale, but later on the idea got expanded in my head and decided to do a car show. I wanted to change the sales experience and provide different perspective for our customers. I wanted to bring more fun and excitement to our shoppers even if they didn’t buy,” commented Becker. “We wanted to make a statement for our customers: We are not just another stereo shop who is hanging on in this current economy. We are strong, stable, have the best selection of merchandise, brands, state of the art testing equipment, best customer service and the best prices in town. We are here to serve you at any budget that fits our customers and take care of all of their needs. Basically, it is not about what you buy, rather who you are buying it from. We wanted to reinstate the trust of customers that has been lost toward the industry,” continued Becker. “The crowds started lining up hours before the opening of the event each day, the first 100 customers on Saturday and Sunday received free gifts, DJ Music played through out the day from 10AM til 7:00pm on both days we had thousand’s of customers visit us, it was a great event. Customers loved the DJ so much that we also ended up having an impromptu Crazy Stereo Dance Contest!” Crazy Stereo had great support from several manufactures with show cars showing up from Kenwood, Memphis, Rockford Fosgate and Directed Electronics. Scosche, Alpine, MB Quart and Eclipse helped with product for the awesome raffle. Philips Tire and Harbor Warner Car Wash donated huge prizes, it seems like everyone was winning something during the sale. Raffle Prizes that were given away: • 24 sets of speakers • Two sets of MB-Quart Speakers • Two Memphis Audio Subwoofers • 50 sets of Scosche iPod adapters • Two Rockford Fosgate P2 Subwoofers • Two sets of Hands Free Car Kits-Bluetooth by Eclipse/Parrot • T-shirts and Hats “The Car Show was very successful, and I am hoping to expand this event to reach to as many hobbyists as we can and reach out to people from out of state. Everyone had fun, and are looking forward to our next event” Stated Becker. Prizes: Winner of First place: A Custom Trophy $120 gift certificate complete detail and car wash $50 Gift Certificate from Phillips Tires Winners of Second Place: A Custom trophy $55 gift certificate detail and car wash $50 Gift Certificate from Phillips Tires And the winners were: Peoples Choice Award: First Place: Oscar R. with a 2003 Cadillac Escalade EXT, Kandy Lime Green color. Second Place: Gonzalo Reyes with a 2005 Pontiac Grand AM Orange/Silver color. Best Sound System: First Place: Sergio Hernandez with a 2003 Chevy Silverado Cobalt/Red color. Second Place: Ms. Paloma Sanchez with a Toyota Corolla 2003 Pink w/Front End GS430 Lexus. Best Of Show: First Place: Sergio Hernandez with a 2003 Chevy Silverado Cobalt/Red color. Second Place: Gio Gonzales with a 2006 Chrysler 300 Teal color. Becker also wanted to thank the extra help form the manufactures reps as well as several Volunteers and were given special appreciation Awards (Medals): 1. David Lopez (RPM Sales Group) 2. Rick Nessinson (Memphis Audio) 3. Mike Belaire (Western Sales and Marketing) 4. Jason Fine (Calwest Marketing) Volunteers: 1. Rashad Hasan 2. Omar ElKabti 3. Ali Shamari 4. Lotfi Hamadi Jason Fine of Calwest Marketing was recognized with a plaque for all his hard work setting up the event. “My employees and staff were exhausted but they still showed up at 7:00am each morning and were happy, motivated and determined to make sure everyone had a great event. I wanted to extend my gratitude to everyone who helped to make this event a success. I wanted to thank my staff and volunteers, the manufacturers and most importantly, our customers and the public who supported us by joining us in this exciting event.” Becker stated. |
